Director of Organic Growth & SEO Operations
I build scalable SEO systems that compound organic visibility into measurable revenue.
tl;dr
- 10 years of experience building organic acquisition programs that turn search visibility into measurable growth.
- I work across organic search strategy, SEO/AEO, content, lifecycle, and AI-assisted workflows, usually somewhere between figuring out the big picture and getting very deep into the details.
- I care about good ideas, good execution, and being able to explain exactly why something worked.
- When I’m not doing that, I’m probably spoiling my dogs, DIYing something I absolutely did not need to make, or finding an excuse to get another coffee.
Current focus
Organic growth leadership roles:
Head of Organic Growth | Director of SEO & AEO
The Work Behind the Work
Organic growth looks simple when you only look at the traffic chart.
The interesting part is everything underneath it.
I started in editorial and SEO strategy, then moved into building organic as a serious acquisition channel. At RentRedi, that meant building much of the infrastructure behind it from the ground up.
The equation is pretty simple:
Strategy + disciplined execution + the right tools + AI-powered workflows = organic visibility that compounds and revenue you can measure.
The hard part is making all four work together.
Strategy
I built the organic strategy around a straightforward idea: traffic is only useful if it moves the business forward.
That meant focusing on high-intent search, authority content, landing pages, product-integrated content, internal linking, lifecycle marketing, and the questions customers ask before they buy.
Less content for content’s sake. More content with a job to do.
Execution
Then I built it.
Organic traffic grew to 80K+ monthly visits. Organic traffic value grew from $1K to $127K per month. Domain Rating went from 6 to 76, and the organic keyword footprint grew from 91 to 160K+.
The content operation grew from six articles to 3K+ strategic assets across landing pages, authority content, research, and product-integrated search content.
Strategy is important. So is sitting down and making the strategy happen.
Tools + Workflows
Scale changes the job.
I built 14+ documented AI-assisted workflows across content production, competitive analysis, SEO diagnostics, and performance reporting.
The goal wasn’t to automate the thinking. It was to remove repetitive work so more time could go toward judgment, strategy, and better decisions.
Proof
I developed original research with Chandan Economics that earned third-party citations and media coverage.
I helped scale the newsletter from 2K to 350K+ subscribers.
And I built reporting frameworks for executive and board-level stakeholders, including data validation processes that separated first-party Google Search Console data from third-party estimates.
If a number is going in front of leadership, I want to know where it came from.
The Result
Organic search became a measurable acquisition channel with a clear connection to business performance.
That’s the work behind the work.
Not just rankings. Not just traffic. Not just publishing.
The strategy, systems, research, reporting, and execution that make organic growth compound.
Track Record: Measurable Impact at Scale
At RentRedi, I built the organic acquisition strategy and SEO infrastructure from near-zero baseline, establishing organic search as a primary channel:
- Scaled organic traffic to 80K+ monthly visits
- Grew organic traffic value from $1K to $127K monthly
- Increased Domain Rating from 6 to 76
- Expanded organic keyword footprint from 91 to 160K+
- Created 3K+ strategic assets spanning landing pages, authority content, product-integrated search assets, and proprietary research
- Engineered 14+ documented AI-assisted workflows creating a scalable, repeatable AI-first operating system
At the Core of What I Do
There are six core areas where organic growth strategy meets execution.
Organic Growth & Search Strategy
SEO strategy, AI search optimization, answer engine optimization (AEO), search intent mapping, keyword strategy, content architecture, topical authority, SERP analysis, competitive positioning, organic visibility measurement.
Content Systems & Operations
Content governance, editorial strategy, content clustering, product-integrated content, high-intent landing pages, authority content development, content optimization frameworks, scalable content production, internal linking strategy.
AI-Powered Workflows & Automation
AI-assisted content production, competitive analysis automation, SEO diagnostics, content optimization workflows, performance reporting automation, research workflows, content planning systems.
Data & Analytics
Organic performance measurement, search performance tracking, content ROI analysis, lifecycle analytics, performance reporting frameworks, data-driven prioritization.
Research & Authority Building
Original research development, third-party citation generation, backlink acquisition strategy, brand authority positioning, thought leadership content.
Leadership & Cross-Functional Strategy
Product alignment, sales enablement, growth strategy, stakeholder communication, vendor evaluation, process documentation, team scaling.
Contact Info
Email: abingcrystal@gmail.com
Crystal Abing, Director of Content Marketing 